Learn from VP of Product Design at

PRODUCT

DESIGN

STRATEGY

Create influence with design and measure what matters
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Online, self-paced
  • Course is for: Heads of UX, Senior Product Designers and Product Design Leads
  • English
  • 5 hours of pre-recorded content
  • Completion certificate
  • Price: £1190
CuratorReviewsCourse structure
Shape your product roadmap and navigate crowded markets
Designers are great at creating a strong vision. But sometimes it feels hard to advocate for your ideas in front of Product managers and align them with the business strategy.

From choosing metrics appropriate for your business, anchoring them with human stories, facilitating stakeholder conversations, measuring the impact of your design decisions and understanding industry trends – this course has all the practical tools and examples that will help you become a better Product Design Leader.
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join HUNDREDS OF HAPPY LEARNERS:

Learn how to

Clearly spot and articulate gaps in the roadmap
Use multiple data sources to make strategic decisions
Inspire stakeholders with what future can be
Understand the competitive landscape and future trends to compete in crowded markets

CURATOR

Cal Thompson
VP of Product Design & Research at Headspace

Cal (they/them) has been a service designer since 2008 in non-profits, creative studios, consultancies and for the last 4 years, at Headspace. They are the VP of Product Design and Research, shepherding the work of Headspace's talented and compassionate Product Design team that designs Headspace and the scientific outcomes Research team that ensures Headspace’s offerings are effective.
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Previously, Cal was a Design Director at Fjord/Accenture delivering human-centred and digital transformation projects.
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Cal Thompson works towards the evolution of society, culture, and humanity through service design.

Course STRUCTURE

CHAPTER 1
Shaping the roadmap
Get involved in planning/annual planning

Learn to prioritise through impact, company values, human values

Understand what you need to do for your company's users
Time needed:1 hour 30 min to watch the pre-recorded session and complete exercises
CHAPTER 2
Measuring design impact
How to choose metrics that are appropriate for your business

Data portrait: how to use different metrics at once, interrogate the data and compare it to others

Fall in love with research. Scope it clearly and use it differently
Time needed: 1 hour 30 min to watch the pre-recorded session and complete exercises
CHAPTER 3
The power of primary research
Surface the human stories behind the data and use those to be memorable to executives

Get PMs involved in it to open their aperture

Easily move from field research into synthesis to move into ideation
Time needed:1 hour 30 min to watch the pre-recorded session and complete exercises
CHAPTER 4
The Future
Visualise your idea so everyone can see a concrete vision of the future

Base it on research to define what user experience you need to build

Move leaders from seriousness to inspiration — getting things done together
Time needed:1 hour 30 min to watch the pre-recorded session and complete exercises
CHAPTER 5
Compete on crowded markets
Diagnose what makes some services successful and others not, and enact those lessons in your product and service
Time needed:1 hour 30 min to watch the pre-recorded session and complete exercises
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from VP of Product Design & Research at Headspace. 👇

PRICE

£1190

Price includes
  • 5 hours of pre-recorded video content
  • Case studies from HeadSpace and Fjord
  • Template for annual planning meeting
  • Frameworks to influence product roadmap
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FAQ

  • Q: How much time do I need to complete the course?
    A: You will need around 10 hours to watch all the videos and do all the exercises. You can pace yourself and do this course across 5 weeks — completing a chapter a week — or you can have a 2-day marathon and do it all in one go.
  • Q: Is it completely self-paced?
    A: You can see other learners on interactive Miro boards and connect with individuals if you want.
  • Q: Is there any interaction with other participants?
    A: You can see other learners on interactive Miro boards and connect with individuals if you want.
  • Q: Do you receive feedback on exercises?
    A: Feedback is not provided in a formal way, but you can see others' work and compare. The course is designed in a way for you to implement findings straight away and we would encourage you to apply everything to real-work scenarios so that you can get immediate feedback from your colleagues and value for your business.
  • Q: Can I buy it now and do it later?
    A: Yes, you will have 1 year to complete this course.
  • Have more questions?
    Email Andrea:
    ‍andrea@futurelondonacademy.co.uk

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