Online, Self-Paced
PRODUCT
DESIGN
STRATEGY
Create
influence
with
design
and
measure
what
matters.
Learn
from
VP of
Design at
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.
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  • Course is for: Heads of UX, Senior Product Designers and Product Design Leads
  • 5 hours of pre-recorded content
  • Language: English
  • Tools, Templates and Exercises
  • Price: £1190
  • Completion certificate
Curator
Structure
Reviews
Shape your product roadmap and navigate crowded markets
Designers are great at creating a strong vision. But sometimes it feels hard to advocate for your ideas in front of Product managers and align them with the business strategy.

From choosing metrics appropriate for your business, anchoring them with human stories, facilitating stakeholder conversations, measuring the impact of your design decisions and understanding industry trends – this course has all the practical tools and examples that will help you become a better Product Design Leader.
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Join Hundreds of Happy Learners:

You will learn how to:

Clearly spot and articulate gaps in the roadmap
Use multiple data sources to make strategic decisions
Inspire stakeholders with what future can be
Understand the competitive landscape and future trends to compete in crowded markets
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Your Curator:

Cal Thompson
VP of Design at Headspace

Cal (they/them) has been a service designer since 2008 in non-profits, creative studios, consultancies and for the last 4 years, at Headspace. They are the VP of Product Design and Research, shepherding the work of Headspace's talented and compassionate Product Design team that designs Headspace and the scientific outcomes Research team that ensures Headspace’s offerings are effective.
‍
Previously, Cal was a Design Director at Fjord/Accenture delivering human-centred and digital transformation projects.
‍
Cal Thompson works towards the evolution of society, culture, and humanity through service design.
FJORD company logo in bold black letters.Headspace logo in black

Programme Structure

CHAPTER 1
Shaping the roadmap
Get involved in planning/annual planning

Learn to prioritise through impact, company values, human values

Understand what you need to do for your company's users
42 min of pre-recorded content with VP of Product Design and Research and 4 exercises
CHAPTER 2
Measuring design impact
How to choose metrics that are appropriate for your business

Data portrait: how to use different metrics at once, interrogate the data and compare it to others

Fall in love with research. Scope it clearly and use it differently
57 min of pre-recorded content with VP of Product Design and Research and 2 exercises
CHAPTER 3
The power of primary research
Surface the human stories behind the data and use those to be memorable to executives

Get PMs involved in it to open their aperture

Easily move from field research into synthesis to move into ideation
43 min of pre-recorded content with VP of Product Design and Research and 2 exercises
CHAPTER 4
The Future
Visualise your idea so everyone can see a concrete vision of the future

Base it on research to define what user experience you need to build

Move leaders from seriousness to inspiration — getting things done together
42 min of pre-recorded content with VP of Product Design and Research and 1 exercise
CHAPTER 5
Compete on crowded markets
Diagnose what makes some services successful and others not, and enact those lessons in your product and service
34 min of pre-recorded content with VP of Product Design and Research and 4 exercises
BONUS
How Headspace uses AI
Learn how Headspace design team integrates AI into the creative process — from rapid vision prototyping to smarter strategy — while keeping the human touch at the center of design.
30 min of pre-recorded content with VP of Product Design and Research, and list of AIs
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Stack of pages, with cover page saying with text 'Gain your CEO’s trust and keep detailed design reviews within your team' from Cal Thompson, VP of Product Design and Research at Headspace, featuring Future London Academy and Headspace logos.

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from VP of Product Design & Research at Headspace. 👇

Price

£1190

Price includes
  • 5 hours of pre-recorded video content
  • Case studies from Headspace and Fjord
  • Template for annual planning meeting
  • Frameworks to influence product roadmap
  • Buy Now, Pay Later plans are available. See full T&Cs at the checkout.
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FAQ

  • Q: How much time do I need to complete the course?
    A: You will need around 10 hours to watch all the videos and do all the exercises. You can pace yourself and do this course across 5 weeks — completing a chapter a week — or you can have a 2-day marathon and do it all in one go.
  • Q: Is it completely self-paced?
    A: 100% self-paced, you are a busy person so you are always in control of when you start and when you finish.
  • Q: Is there any interaction with other participants?
    A: You can see other learners on interactive Miro boards and connect with individuals if you want.
  • Q: Do you receive feedback on exercises?
    A: Feedback is not provided in a formal way, but you can see others' work and compare. The course is designed in a way for you to implement findings straight away and we would encourage you to apply everything to real-work scenarios so that you can get immediate feedback from your colleagues and value for your business.
  • Q: Can I buy it now and do it later?
    A: Yes, you will have 1 year to complete this course.
  • Q: Can I pay by invoice?
    A: Yes. To create your invoice, please send the following details:

    + Company Name
    + Company Address
    + Tax ID / VAT Number
    + Name of the Course You Want to be enrolled in to:

    Andrea:     andrea@futurelondonacademy.co.uk

    Please note VAT will be added to invoices for UK customers
  • Have more questions?
    Email Andrea:
    ‍andrea@futurelondonacademy.co.uk

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